Pluck
Opening titles for a series about small sounds. One line, drawn in time with the score.
Pluck is a six-part series about the sounds nobody notices — a kettle ticking as it cools, a bicycle freewheeling downhill. The producers wanted titles that taught the audience how to watch: slow down, listen small.
The whole brief fit in one sentence: don't illustrate the sounds, draw them.
One line, one take
A single cobalt line draws each episode's opening sound as a continuous gesture — no cuts, no layers. If the line stops, it's because the sound did.
Type that holds its breath
The series wordmark appears only when the line finishes, set in a serif cut so quiet it feels like an exhale.
Drawn to the score
Every curve is keyframed against the composer's stems — the line accelerates with the attack, drifts with the decay. Motion as notation.
The titles travelled further than the series.
The rare studio that treats a deadline like a design constraint — something to work with, beautifully.
